Facebook cover photos created to help promote MSU jazz professor Michael Dease’s big band album and Posi-Tone Records debut, Relentless.
social media
As part of a website redesign to market Graffiti6’s independently-released sophomore album, The Bridge, I created social media graphics to help promote the album release, as well as of that of single “U Got The Sunshine,” which was promoted in international markets. These graphics were posted as cover photos on the band’s Twitter and Facebook pages and as banners on the existing Graffiti6 website in the interim while the redesign was being completed. On Facebook and the website, they were accompanied by smartURL links to help track clicks and monetize purchases.
After being asked to assist one of my jazz professors at Michigan State University, Etienne Charles, with social media promotion surrounding the release of his album Creole Soul, I created several graphics for social media promotion. These images, based around the style of the Creole Soul album cover and existing accompanying graphics, were used on social networks such as Facebook and Instagram, as well as within email newsletters.
After being asked to assist one of my jazz professors at Michigan State University, Etienne Charles, with social media promotion surrounding the release of his album Creole Soul, I created a series of email newsletters to keep fans updated of news, press coverage, and tour dates. Using MailChimp, I created custom newsletter designs based around the style of the Creole Soul album cover and accompanying graphics. I also created a press kit to be distributed to event and festival promoters, containing links to reviews and interviews.
I developed a personal website to discuss my interests in music, web development, and social media using WordPress, creating a custom theme focused on responsive design and clean typography. I included a custom post type for Reviews, as well as custom taxonomies for Artists and Record Labels that extend across the various types of content on the site. Original written content resulted in 16,000 pageviews during the first year of operation.
Built using the Less theme by Jared Erickson as a base.
